Communication & Wayfinding

Providing modern and attractive visual identities to elevate the status of bicycle users and normalize cycling

Communication Strategy

Using storytelling to highlight the positive benefits of cycling and to support the cycling paradigm shift are the foundational principles driving Copenhagenize's communication strategies. Whether it's about place branding, a communications campaign, or showcasing a product or service, we assist our clients in effectively conveying the desired message in an impactful way. We use an approach where visual design is used as a tool to communicate the core message and needs of a project. Our services can be adapted to any project scope, size, or budget, and can vary from defining a strategy to implementing an action plan.

Wayfinding Strategy and Implementation

Establishing a visual identity for a bicycle network is an effective strategy to create cohesion and enhance the network’s visibility and usability. Copenhagenize works with local authorities to develop and implement unified and branded wayfinding signage  demonstrating the city’s commitment to supporting bicycle users. We create visuals that provide essential information to users all while empowering them to engage with their surroundings. Copenhagenize also works within existing strategies to align the wayfinding elements with a network's overarching communication plan.

Logo & Visual Identity

Nowadays, creating memorable and consistent visuals is paramount to achieve brand identity and recognition. Copenhagenize produces strong and immediately-recognizable logos, slogans, and visual identities. By designing and transforming logos to become symbols of a city's efforts to become bicycle-friendly, or by creating slogans that enhance recognition and consumer retention, we ensure that high-quality visuals are used to support cycling mobility brands in achieving the best results. We use our modern, timeless, and minimalist design approach to create captivating visual elements that contribute to making cycling a more attractive mode of transport.